Event Marketer: SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍‌‌​‌​‌‍‌‍​​​‌‍​‌​‌​‌‍​‍​‍‌​‌​‍​​‌‌‍‌‌​‍‌​‌​​​‌​‌‍‌‍​‍​‍‌‌‍​‌​‌​​​‌‍​‍​‍‌​‍​​‌​‌​‌‍​‌‍‌​‌‍‌​‌‍‌​​‍​​​‌‍‌​​‌​‌‍‌‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍‌​‌‌​​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌‌‍‌‌​‌​‌‍‌‍​​​‌‍​‌​‌​‌‍​‍​‍‌​‌​‍​​‌‌‍‌‌​‍‌​‌​​​‌​‌‍‌‍​‍​‍‌‌‍​‌​‌​​​‌‍​‍​‍‌​‍​​‌​‌​‌‍​‌‍‌​‌‍‌​‌‍‌​​‍​​​‌‍‌​​‌​‌‍‌‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍‌​‌‌​​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌

Eric Goldreyer, CEO of Savvy and 30-plus-year travel and hospitality industry veteran, was quoted in a recent piece on common vacation booking mistakes. Eric weighed in on the hidden costs and friction that come with booking through online travel agencies, noting that OTAs act as intermediaries that can slow communication and complicate cancellations or issue resolution, and that nightly rates rarely reflect what travelers actually pay once platform fees, taxes, and service charges are added in.​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​​​​​‌‌‍‌‌​​​​‍​​‌​​‌​‌‌​‍‌​‍‌‌‍‌‌‌‍‌‌​​‍​‍‌​‌​‌‍​​‌‌‌‍​​‍‌‌‍​‍‌‍‌‌​‌​​​‍‌‌‍‌‍​‌‍‌‍​‍‌‍​‌‍‌‍​​​‌‍‌‍‌‌​‌​‌‍‌‌‌‍‌​​‍​​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍‌​‌‌​​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍‌‌‌‍​‌‍​‌‍‌‌‌​‍‌​​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌​​​​​‌‌‍‌‌​​​​‍​​‌​​‌​‌‌​‍‌​‍‌‌‍‌‌‌‍‌‌​​‍​‍‌​‌​‌‍​​‌‌‌‍​​‍‌‌‍​‍‌‍‌‌​‌​​​‍‌‌‍‌‍​‌‍‌‍​‍‌‍​‌‍‌‍​​​‌‍‌‍‌‌​‌​‌‍‌‌‌‍‌​​‍​​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍‌​‌‌​​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍‌‌‌‍​‌‍​‌‍‌‌‌​‍‌​​‌‌​​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌

MSN reports that travel costs have risen 26.3% since 2019, yet over half of Americans are still planning multiple vacations this year. The shift: travelers are getting smarter about where they spend. MSN spotlights Savvy, a direct booking marketplace with over 150,000 professionally managed properties, as a go-to solution for travelers prioritizing transparency, reliability, and direct communication with hosts. No platform markup. No middleman. Just a clearer path to the stay you actually want.​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​​‌​​​‌‌‍‌‍​‌​​‌​​‍​‌​‍‌​​​‌​‌‍​‍​​​‍‌​‌​‌‍‌‍​​‍‌‍​‍​‍‌​‍​‌‍​‌‌‍‌​‌‍​‍​‍‌‌‍‌‌​‍​‌‍​​​‌​‌‍​​‌​​​​‍​​‍​‌‍‌‍​​‌‌‍‌​​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍‌​‌‌​​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍‌‌‌‍​‌‍​‌‍‌‌‌​‍‌​​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌​​‌​​​‌‌‍‌‍​‌​​‌​​‍​‌​‍‌​​​‌​‌‍​‍​​​‍‌​‌​‌‍‌‍​​‍‌‍​‍​‍‌​‍​‌‍​‌‌‍‌​‌‍​‍​‍‌‌‍‌‌​‍​‌‍​​​‌​‌‍​​‌​​​​‍​​‍​‌‍‌‍​​‌‌‍‌​​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍‌​‌‌​​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍‌‌‌‍​‌‍​‌‍‌‌‌​‍‌​​‌‌​​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌

Yahoo Finance reports that a new Savvy survey of more than 1,000 U.S. travelers found 77 percent plan to take a leisure trip this summer, even as rising accommodation costs reshape how they book. Nearly half expect to spend more on lodging in 2026 than they did last year. The response: travelers are booking earlier, comparing prices more carefully, and going direct. CEO Eric Goldreyer put it plainly. "When a family saves three or four hundred dollars on a booking, that's real money. Another night, something they almost skipped, a meal they'll talk about for years. That's the whole point of Savvy."​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍‌‌​‌​​‍​‍​​​‌​‌​​‌​‌​‍‌‌‍‌‍​‌​‍​‌‍​‍​‍‌​‌​‌‍​​​​‍‌​‍‌​‍‌​‍‌‌‍​‌​‌​‍‌​‍‌‌‍‌‌​‌​‍‌​‍​‌‍​‍‌‍​‌‍‌​‌‍​‍​‌​‌​‌​​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍‌​‌‌​​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍‌‌‌‍​‌‍​‌‍‌‌‌​‍‌​​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌‌‍‌‌​‌​​‍​‍​​​‌​‌​​‌​‌​‍‌‌‍‌‍​‌​‍​‌‍​‍​‍‌​‌​‌‍​​​​‍‌​‍‌​‍‌​‍‌‌‍​‌​‌​‍‌​‍‌‌‍‌‌​‌​‍‌​‍​‌‍​‍‌‍​‌‍‌​‌‍​‍​‌​‌​‌​​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍‌​‌‌​​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍‌‌‌‍​‌‍​‌‍‌‌‌​‍‌​​‌‌​​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌