The Funeral That Saves You Money: How Our SXSW Stunt Turned Heads in Austin
In a city full of flashing lights and celebrity pop-ups, we chose something simple and impossible to ignore: a funeral. Our vintage hearse, bright yellow coffin, and jazz band stopped SXSW in its tracks. What started as a funeral for service fees turned into a street celebration for transparency. People didn’t just notice it. They joined in.
